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Tesco’s story highlights the importance of questioning our instincts and habits in business. Often, companies cling to old practices and strategies, believing they are the only way to conduct business and achieve success. However, as demonstrated by Tesco, questioning and rethinking these habits can uncover new opportunities and approaches that can drive growth and business success.

It is essential for companies not to hold onto old ways of doing business, especially when facing challenges and changes in the market. Instead, they should be brave enough to ask themselves if there are better ways of doing things and be willing to take action to change them. Sometimes, even small changes can make a significant difference in business performance.

In the 1990s, Tesco, a supermarket chain, was struggling to compete with market leaders like Sainsbury’s and Asda. Instead of continuing to do what they had always done, Tesco’s leaders made the decision to rethink their instincts and habits and consider new ways of doing business. One of the outcomes of this review was the introduction of their loyalty program, Tesco Clubcard.

In Tesco’s case, their habit review and the introduction of the loyalty program were key to their success. By collecting valuable information on customers’ shopping habits, Tesco was able to personalize their offers and promotions to meet individual needs, leading to increased customer satisfaction and a boost in sales.

It’s important to note that questioning our habits doesn’t necessarily mean everything done in the past must be discarded. However, it does mean that companies should be open to the possibility of change, innovation, and adaptation as new trends and opportunities emerge in the market.

In summary, Tesco’s story demonstrates the importance of questioning and rethinking instincts and habits in business. By doing so, companies can discover new opportunities and approaches that can drive long-term growth and business success.


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  • The Power of Habit: Why We Do What We Do in Life and Business. This book explores the science behind habits and how they can be changed, which is relevant to the story’s lesson of questioning our habits to find surprising solutions. Available on Amazon.
  • Originals: How Non-Conformists Move the World. This book is about questioning the status quo and thinking outside the box, which is relevant to the story’s lesson of questioning habits to find new solutions. Available on Amazon.
  • Thinking, Fast and Slow. This book explores how we think and make decisions, which is relevant to the story’s lesson of questioning our habits and instincts to find better solutions. Available on Amazon.


“Open your mind” in a business context suggests embracing diversity of thought, being open to new ideas, and staying flexible in the face of change. Here are some ways to apply this advice and what to do if you or your business is struggling with closed-mindedness:

1. Embrace Diversity: Diversity in your team can lead to a diversity of ideas, perspectives, and solutions. This can spur innovation and help you better serve a diverse customer base.

2. Encourage Innovation: Foster a culture that encourages creativity and innovation. Give your team the freedom to explore new ideas and approaches.

3. Stay Informed: Keep up with trends and developments in your industry. This can help you anticipate changes and adapt accordingly.

4. Be Flexible: Business environments are constantly changing. Stay flexible and be willing to adjust your strategies and plans as needed.

5. Seek Out Different Perspectives: Don’t hesitate to seek input from others, whether that’s your team, your customers, or industry experts. Different perspectives can provide new insights and ideas.

If you or your business is struggling with closed-mindedness, here are some steps to address this:

1. Recognize the Problem: The first step is to acknowledge the issue. Recognizing the value of open-mindedness is crucial for change.

2. Foster a Culture of Open-mindedness: Encourage your team to share their ideas, and show appreciation for diverse perspectives. This can help create an environment where open-mindedness is valued.

3. Educate Yourself and Your Team: Stay informed about industry trends and developments, and encourage your team to do the same. This can help foster a mindset of continuous learning and openness to new ideas.

4. Develop Flexibility: Be open to changing your strategies and plans based on new information or changes in the business environment. This requires flexibility and a willingness to let go of preconceived notions.

5. Seek Diverse Perspectives: Make a conscious effort to seek out and consider different perspectives. This could involve seeking feedback from your team, consulting with experts, or conducting customer surveys.

Remember, an open mind is a powerful tool in business. It allows you to see possibilities that others may miss, adapt more quickly to change, and foster a more innovative and inclusive culture.

Test yourself

We want to test your knowledge about “Open your mind”. Participate and find out how much you know!

1. In the business context, “Give it a try and see” is best interpreted as which of the following?


2. How might the principle of “Give it a try and see” apply to a company’s product development strategy?


3. Why might a company adopt the “Give it a try and see” approach in its marketing strategy?


4. How does the principle of “Give it a try and see” apply to talent management in a company?


5. In the context of business growth strategies, how can a company implement the “Give it a try and see” principle?


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