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Samsung Electronics, a multinational electronic devices manufacturer, has demonstrated that partnering with local companies can be a key strategy for achieving success in new markets. In 2008, Samsung expanded its operations into Vietnam by building a mobile phone factory in Bac Ninh province. However, the company recognized that to succeed in the Vietnamese market, it needed to partner with local firms to gain insight and adapt to the country’s unique culture and business environment.

Samsung carefully selected its local partners based on their reputation, experience, and knowledge of the local industry. The company collaborated with Thai Nguyen Telecom, a Vietnamese company specializing in the production of electronic components, and Imex Pan Pacific Group, a firm with extensive experience in the Vietnamese market and a strong distribution network throughout the country. The choice of these local partners proved successful, enabling Samsung to establish a strong presence in the Vietnamese market quickly.

Through partnerships with local companies, Samsung was able to leverage their experience and knowledge of the Vietnamese market to adapt its business and accelerate its expansion process in Vietnam. By tailoring its operations to the needs of the local market, Samsung was able to successfully penetrate the Vietnamese market and establish itself as a leading electronics manufacturer in the country.

Furthermore, Samsung’s collaboration with local partners had a positive impact on the Vietnamese economy. The company created jobs and contributed to the development of the electronics industry in the country. By working with local firms, Samsung not only achieved success in Vietnam but also demonstrated the importance of a collaborative approach to achieve long-term success in new markets.

Samsung’s partnership strategy is an excellent example of how working with local firms can help companies overcome challenges and adapt to new markets’ unique demands. By partnering with local companies, firms can gain valuable insights into local culture, industry trends, and customer preferences. This approach enables companies to tailor their operations to meet the needs of local markets, thus increasing their chances of success. In conclusion, Samsung’s success in Vietnam demonstrates that working with local partners is a crucial strategy for achieving long-term success in new markets.


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  • The Speed of Trust: The One Thing That Changes Everything. The book is about how to build trust in relationships. Available on Amazon.
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  • The Art of Possibility: Transforming Professional and Personal Life. The book is about expanding the possibilities in business. Available on Amazon.


“Don’t trust blindly” is an important principle in the business environment, as it emphasizes the need for critical thinking, due diligence, and informed decision-making. Blind trust can lead to poor decisions, missed opportunities, and potential risks. Here’s some advice on the importance of this principle and how to address any problems that may arise due to it:

1. Conduct due diligence: Before making decisions or entering into partnerships, conduct thorough research and gather all relevant information. Evaluate potential risks, benefits, and the credibility of the parties involved.

2. Foster open communication: Encourage a culture where employees feel comfortable raising concerns, asking questions, and sharing their perspectives. This can help to identify potential issues and facilitate informed decision-making.

3. Seek diverse opinions: Consult with different stakeholders and consider their viewpoints before making decisions. Diverse opinions can provide valuable insights and help to minimize blind spots.

4. Verify information: Always verify the accuracy of the information you receive, especially when making critical business decisions. This includes double-checking facts, figures, and assumptions.

5. Learn from past experiences: Reflect on previous situations where blind trust may have led to problems, and use these lessons to inform your decision-making processes moving forward.

If a problem arises due to blind trust:

1. Identify the issue: Analyze the situation and determine the root cause of the problem. Understanding what went wrong and why it happened can help to inform your response and prevent similar issues in the future.

2. Develop a plan: Create a strategy to address the problem, whether it involves revising a decision, renegotiating a contract, or implementing new processes.

3. Communicate with stakeholders: Be transparent with employees, customers, partners, and other stakeholders about the issue and the steps you’re taking to resolve it. Open communication can help to build trust and mitigate potential reputational damage.

4. Implement corrective measures: Execute your plan and monitor its progress. Be prepared to make adjustments as needed, and ensure that your actions align with your organization’s values and goals.

5. Strengthen internal controls: Review your decision-making processes and implement safeguards to prevent future instances of blind trust. This may include strengthening internal controls, enhancing due diligence procedures, or providing additional training for employees.

By embracing the principle of “Don’t trust blindly,” businesses can make more informed decisions, minimize risks, and maintain a strong reputation. Encourage critical thinking and foster a culture that values open communication and diverse perspectives to ensure that trust is built on a solid foundation.


We want to test your knowledge about “Don’t trust blindly”. Participate and find out how much you know!

1. In a business context, what does the phrase “Don’t trust blindly” imply?


2. Which of the following approaches helps a business avoid blindly trusting external information?


3.  How can a company prevent blindly trusting internal information?


4. In the context of “Don’t trust blindly,” what is a key consideration when entering into a business partnership?


5. Which of the following is a potential consequence of blindly trusting information in a business setting?


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