Read the Case | Watch the video | Recommended Books | Advices | Test yourself

For many years, Nokia was a leading powerhouse in the mobile phone industry, thanks to its knack for designing and manufacturing high-quality devices. But in 2007, everything changed when Apple introduced the iPhone, completely revolutionizing how people used their mobile phones.

Apple had managed to create a groundbreaking, game-changing device that offered a far more advanced user experience than Nokia’s existing devices. Furthermore, Apple had built its own closed ecosystem of apps and services, making it difficult for competitors like Nokia to effectively break into the market.

Nokia tried to adapt to this new landscape by launching its own line of smartphones and adopting Google’s Android operating system, but its efforts couldn’t quite stack up against Apple and other smartphone manufacturers like Samsung.

In the end, Nokia sold its mobile phone division to Microsoft in 2014 and bowed out of the mobile phone market. This story serves as a stark reminder of how even a market-leading company can be overtaken by newcomers with superior strengths, and how crucial adaptation is to staying relevant in an ever-changing market landscape.


Click here to display content from YouTube.
Más información en la política de privacidad de YouTube.

  • The Innovator’s Dilemma. Teaches about the importance of recognizing weaknesses and adapting to change. Available on Amazon.
  • Blue Ocean Strategy. Teaches about the importance of creating new strengths instead of relying on existing ones. Available on Amazon.
  • The Art of Possibility. Teaches about the importance of embracing change and looking for new opportunities. Available on Amazon.


1. Identify Your Strengths: You can’t feed your strengths if you don’t know what they are. Take the time to identify what you or your business does best. This could be a particular skill, a unique product, a strong customer relationship, or anything else that gives you an advantage.

2. Invest in Your Strengths: Once you’ve identified your strengths, invest in them. This could mean spending more time developing a particular skill, investing more resources into a successful product line, or focusing more on your most profitable customers.

3. Leverage Your Strengths: Use your strengths to your advantage. This could mean using a unique skill to differentiate yourself from competitors, or using a strong product line to drive sales and attract new customers.

4. Continue Developing Your Strengths: Don’t just rest on your laurels. Continue developing your strengths so that they continue to provide a competitive advantage.

If you’re not currently feeding your strengths, here are some steps to address this:

1. Identify the Problem: First, acknowledge that you’re not leveraging your strengths effectively. This is the first step toward improvement.

2. Identify Your Strengths: If you haven’t already, take the time to identify your strengths. This will give you a clear understanding of what you need to focus on.

3. Create a Plan: Develop a plan to feed your strengths. This might involve setting specific goals, allocating resources, or making changes to your business processes.

4. Implement the Plan: Put your plan into action. This will require commitment and discipline, but it’s the only way to make progress.

5. Monitor Progress and Adjust as Necessary: Keep track of your progress and make adjustments as necessary. This might involve tweaking your plan, investing more resources, or seeking outside help.

Remember, your strengths are your greatest assets. By focusing on them and continually developing them, you can maximize your potential and achieve greater success in your business.

Test yourself

We want to test your knowledge about “Feed your strengths”. Participate and find out how much you know!

1. In the business context, “Feed your strengths” is best interpreted as which of the following?


2. How might the principle of “Feed your strengths” apply to a company’s product development strategy?


3. Why might a company adopt the “Feed your strengths” approach in its marketing strategy?


4. How does the principle of “Feed your strengths” apply to team building and talent management in a company?


5. In the context of customer service, how can a company implement the “Feed your strengths” principle?


, , , , , , , , ,

Entradas relacionadas

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *