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Blockbuster, a movie rental company, had once dominated the global market in the 1990s. The company had an extensive network of stores, allowing customers to rent movies and games from their physical locations. However, with the emergence of new technologies such as DVDs and online streaming, the market for movie rentals quickly changed. Unfortunately, Blockbuster was slow to adapt to these changes, leading to its eventual downfall.

Despite receiving warnings and recommendations from industry experts, Blockbuster was reluctant to change its existing business model. The company believed that its in-store movie rental model was the best and that there was no need for change. This complacent attitude and lack of innovation proved to be a severe mistake. Over time, Blockbuster lost a significant portion of its market share as people began to prefer new ways of watching movies at home. Consumers found streaming platforms like Netflix more convenient and engaging, leading to a decline in Blockbuster’s revenue and profits.

Blockbuster’s outdated business model couldn’t compete with streaming platforms, which provided a more personalized and hassle-free experience for customers. The company’s reluctance to embrace digital technology and adapt to the changing market ultimately led to its downfall. In 2010, Blockbuster filed for bankruptcy, resulting in the closure of all its physical stores and the loss of thousands of jobs.

This example highlights the importance of innovation and adaptation in a constantly changing market. It’s crucial for businesses to be aware of new technologies and consumer preferences to stay relevant and competitive. Companies that fail to adapt risk underestimating the significance of innovation, leading to long-term consequences for their business success. By embracing change and innovation, businesses can stay ahead of the competition and succeed in today’s fast-paced marketplace.


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  • Ego is the Enemy. The book is about how ego can ruin our lives and our work, and how we can keep it in check. Available on Amazon.
  • The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth. The book is about creating a work environment where people feel safe to speak up and share their ideas, which is important when it comes to listening to customers. Available on Amazon.
  • Crucial Conversations: Tools for Talking When Stakes Are High. The book is about having effective conversations, which is important when it comes to listening to customers and avoiding foolish decisions. Available on Amazon.


Pride can be a powerful motivator in the business environment. It can drive people to achieve great things, but it can also blind them to reason and lead to poor decision-making.

When pride blinds reason, it can lead to a number of problems in the business environment. For example, it can lead to:

  • Overconfidence: People who are too proud of their own abilities may be more likely to take risks that they shouldn’t.
  • Inflexibility: People who are too proud to admit when they’re wrong may be more likely to stick with a failing strategy.
  • Aggression: People who are too proud may be more likely to bully or intimidate others.
  • Narcissism: People who are too proud may be more likely to put their own needs ahead of the needs of the team or company.

If you’re concerned that pride may be blinding your reason in the business environment, there are a few things you can do to check yourself. For example, you can:

  • Ask for feedback from others. Get honest feedback from your colleagues, friends, and family about how you’re coming across.
  • Take a step back. If you’re feeling overwhelmed or stressed, take some time to step back and assess the situation.
  • Be humble. Remember that you don’t know everything, and that you can always learn from others.
  • Be open to change. Be willing to change your mind if you’re presented with new information.

By following these tips, you can avoid the problems that can arise from pride blinding reason in the business environment.


We want to test your knowledge about “Pride blinds reason”. Participate and find out how much you know!

1.  How can pride negatively affect decision-making in a business?


2. What is a potential consequence of pride blinding reason in a business context?


3. How can a business leader mitigate the negative effects of pride blinding reason?


4. Which of the following can be an indicator that pride is blinding reason in a business situation?


5.  How can pride blinding reason impact a company’s long-term success?


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