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Howard Schultz of Starbucks: found his calling.
Read the Case | Watch the video | Advices | Test yourself Howard Schultz, the founder of Starbucks, is a prime example of someone who found their calling and turned it into a thriving business. Back in the 1980s, Schultz was a salesman for a kitchen and bathroom supply company in New York. During a…
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Dollar Shave Club: shaving off the difference
Read the Case | Watch the video | Advices | Test yourself In 2011, Dollar Shave Club burst onto the scene with a simple yet audacious idea: deliver quality razors at wallet-friendly prices, right to customers’ doorsteps. The company’s online model nixed the need for middlemen, slashing costs and giving them a leg up on…
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Zappos: perfect commitment
Read the Case | Watch the video | Advices | Test yourself When Zappos was founded in 1999, founder Tony Hsieh focused on building a unique company culture centered around customers and employees. Hsieh believed that hiring talented individuals who were committed to the company’s vision and values was crucial for long-term success. Zappos implemented…